Tralee is officially celebrating today after receiving the news that they have been awarded the
prestigious Purple Flag accreditation for its evening and night-time economy (ENTE) – similar to the
Blue Flag for beaches – which aims to raise standards and broaden the appeal of town and city
centres between the hours of 17:00 & 2.30pm. Areas awarded the Purple Flag are recognised for
providing a vibrant and diverse mix of dining, entertainment and culture, while promoting the safety
and wellbeing of visitors and local residents.
The last few years were not what anyone expected and we had to tread new hospitality territory in
the fight against COVID-19. Purple Flag has been important to many of our towns and cities that held
the accreditation during lockdown, as well as being instrumental in reopening policies and strategies
working with key stakeholders as our towns and cities adjust to the new way of life post-pandemic.
The Tralee Chamber Purple Flag committee in collaboration with Kerry County Council, An Garda
Siochana and the Tralee vintners submitted a detailed renewal application and after a meticulous
assessment from independent judges we were thrilled with the news that Tralee passed all Purple
Flag criteria, as well as attaining the thresholds of decreasing crime statistics. The town was
commended for offering vibrant appeal, a stimulating destination, and a strong partnership
approach across all stakeholders. Highlights from Tralee’s submission include the re-launch of the
‘Safe Nights Out’ campaign, the Street Mural project, the ‘See it Say it’ campaign and the Ask for
Angela campaign being taken on by the Tralee Taxi Association.