Developing Tourism in Tralee: Action Plan 2025

DOWNLOAD THE EXECUTIVE SUMMARY HERE:

Developing Tourism in Tralee

The tourism development plan for Tralee was launched by Minister Brendan Griffin, TD at Ballyseedy Castle Hotel in November 2019.

The plan was commissioned by Tralee Chamber Alliance and was part-funded by NEWKD under the LEADER Programme. The plan was developed by Tralee based consultant Tom O’Leary of O’Leary & Associates. Tom O’Leary had previously produced development plans for Blueways and Marine Tourism for the Iveragh Peninsula, Dingle Peninsula and North Kerry.

The plan provides a blueprint for the development of Tralee as a visitor destination over the next 5 years. The plan is focused around 7 strategic pillars which include:

  • Developing Tralee as Destination Town – developing walking trails, the night-time economy, public realm, information and wayfinding signage and promoting local retail, restaurants and pubs.
  • Promoting the Tralee Bay Area as a premium destination for water-based activities.
  • Developing Cultural and Heritage Experiences including investing in the Blennerville Heritage Experience, developing heritage trails and promoting Ardfert and Blennerville as heritage destinations. The plan also recommends promoting cultural quarters and street entertainment and art around the centre of the town.
  • Promoting Tralee as an activity destination through further development of the Canal and Wetlands Area, the development of the Tralee to Fenit Greenway and promotion of existing walking and cycling trails.
  • Developing the Business and Events market by investing in an events and conference centre in Tralee and promoting Tralee as a destination for the corporate market outside of the main tourism season.
  • Focusing on Sustainable and Accessible Tourism – promoting best practice with the Tourism Industry in Tralee and investing in making Tralee accessible for visitors of all ages and abilities.

    DOWNLOAD THE FULL ACTION PLAN HERE:

TRALEE TOURISM ACTION PLAN

For more information email info@tralee.ie